Castaway Island - Internet Marketing Blog
What you need to be an Internet Marketer (Tue, Sep 23rd 2008, 15:30)
Website Development (Website Editor / HTML)
To be a successful internet marketer it helps to know how to build a website. At the very least you should take a basic website development course to learn how to program in html (hyper text markup language). Try to stay away from just using website editor software like dream weaver or Microsoft front page. I use dream weaver for all of my development work, but I develop 99% of my websites through source code only. Most sites and internet applications I develop are developed using the CAKEPHP architecture, which requires you to hard code our applications. Not everyone will be capable of hard coding websites, so for that matter dream weaver is my preferred website editor software.
Click to purchase dreamweaver.
Graphic Software
The design of your website is one of the most important factors in determining if a visitor to your website will stay or leave upon arrival. I use two graphic software applications to create all of my graphics from logos, to print advertisements, to banner advertisements and websites. For all of my design needs I use Adobe's Creative Suite which includes Photoshop and Illustrator. Photoshop CS3 is a powerful pixel based editor capable of creating, editing, and altering the highest photo quality images. Adobe Illustrator CS3 is a vector based graphic editing software that is used to create images through vector shapes. These images are best suited for logos and illustrations. A vector image can be enlarged exponentially without losing quality, where a pixel based image loses quality the more it is enlarged. It is to your benefit to be capable of creating your on images. A good internet marketer not only can program his website, but can also design it.
Click to purchase.
Google AdWords
The first thing an internet marketer should do is open a Google AdWords account. Google AdWords is the application which allows you to place text and image advertisements through the search engine giant Google and its network of partners. I recommend that you go through all the lessons that Google has for your disposal before trying to create your first marketing campaign. There are two forms of advertisements available through Google, Pay Per Click (PPC) and Pay Per Impression (PPI). Both forms of advertising are based on an auctioning system, where the advertiser who pays the most per click or impression, and has the highest performing ad is ranked at the top of the results. In a PPC campaign the marketer pays Google each time his or her ad is clicked on. In a PPI campaign the marketer pays per thousand impressions or each thousand times that their ad is displayed. I prefer to advertise using PPC, so that I can plan my budget based on how many leads I want to generate to my sites.
As an AdWords customer you are given access to Google Analytics the premier website analytics software in the industry. With Google Analytics you can track the visitors to your site, where they are coming from, what they are doing when they get there, what are your conversion rates, what pages are not performing, who referred your visitor and much more. You can even run A/B and dynamic page testing to help optimize your website.
Click here to visit Google AdWords
Keyword Research Tools
The key to internet marketing success is to know... what are people looking for? People run millions of queries a day using the major search engines Google, Yahoo, AOL, MSN, and Ask.com to find information on products, services, news and entertainment. What you need to know to be a successful internet marketer is what are these people searching for. The best way to gather this information is by using a keyword research tool such as Wordtracker and Keyword Discovery. If you enter a specific keyword or phrase into these tools, you will be given information on related keywords, how much these words are searched, and how competitive the search term is (how many search results exist for each keyword). Based on this information you can analyze consumer search patterns and identify less competitive keywords and phrases to capitalize on. Based on this analysis you can plan a strategic marketing campaign through pay per click and search engine optimization (SEO).
- Word Tracker
Click here for a Free Trial of Wordtracker.
Search Engine Optimization
All websites should be properly designed so that search engines can index them properly. Take time to research and learn different search engine optimization (SEO) techniques to help raise your site rankings through the major search engines. SEO is not a science it is more of an art form. It is impossible to guarantee that your site will be ranked at the top for a specific keyword. It takes a lot of time and dedication to help navigate your site to the top. If someone tells you that they can guarantee your site a #1 ranking in the search engines, they are full of you know what. There are a few reasons why this is impossible. First, search engines like Google have a secret algorithm which calculates their search results. No one knows exactly what factors are included or their weights. Secondly, the search engines like to tweak their algorithms, to help provide better results and to beat black hatters who try to beat their system through discovered loop holes. This mystic algorithm which is always transforming makes it impossible to ensure your rankings on any of the search engine. The things we can control like keywords and content are things that you should concentrate on, as well as a link building campaign to generate in bound links to your site.
Email Marketing Software
Keeping in contact with your current and potential customers is often an overlooked service that a company should integrate into their internet marketing strategy. To perform a quality email marketing campaign proper email marketing software must be used. The software should allow you to manage your subscriber lists with a double opt-in and unsubscribe features. It must also include advanced email tracking features to analyze an email blasts deliverability, open and click through rate. This information is necessary to determine the effectiveness of different email campaigns.
- Constant Contact
Click for from Constant Contact.
Affiliate Marketing Networks
A great way to help promote and market your website is through affiliate marketers. These individuals make a living by driving traffic to affiliated websites to help generate leads and sales. Developing a successful affiliate campaign takes proper management and recruitment. Recruiting affiliates is no easy task. The best way to start recruiting affiliates is to join one of the affiliate networks. Each network offers different services and recruitment features that can be used to help you recruit quality affiliates. You should join and focus initially on one of these programs. Once you have set up your affiliate program in one of the networks you should attend as many affiliate events as possible to help market it. The best event to attend is the Affiliate Summit held in New York and Las Vegas each year. Here you will be able to network with affiliates and learn what is happening in the industry. Click on Affiliate Summit to register.
- Commission Junction
Also known as CJ, Commission Junction is the largest affiliate network in the United States. If you are an affiliate you can join their network with no problem, but if you are a merchant they require a certain amount of online revenue to qualify for the network. It is quite expensive for a merchant to join CJ, so if you are a small or upstart e-commerce or lead generation site I recommend one of the other two.
Click here to visit Commission Junction
- Share a Sale
Share a Sale is one of the most ethical affiliate networks around, and is a great place to start if you are a merchant looking to set up an affiliate program. The start up costs are low, and the support is great.
Click here to visit ShareaSale.
- Link Share
Link Share is another popular affiliate network that many affiliates are using. For more detailed information you should visit their website.