Company News
e-Learning for NRI goes live
Thu, Dec 18th 2008, 00:00
Castaway Marketing is happy to announce the launch of the new custom E-Learning platform for Neptune Research Inc (NRI). NRI the manufacturers of pipeline repair and corrosion protection technologies, provides training and certification for its cutting edge pipe repair system, Trident-Seal. The certification program consists of onsite training sessions and a certification exam to ensure that the applicators are proficient in the application of the Trident-Seal System. For years the test would be completed manually then mailed to the NRI corporate offices to be graded. For the individuals who successfully passed the exam a certificate would be mailed out to them. Individuals who did not pass would have to be notified, so that they could review the material and retake the certification exam. This was a tedious management process which continued to grow with the acquisition of new customers. To make matters even worse the certification is valid for only one year, and needs to be renewed yearly. The applicators would have to be notified to take the exam again and the whole process would start from the beginning. The amount of time it took to manage the certification program was becoming quite costly.
Christopher Lazzara the Vice-President of NRI requested an automated solution for this problem. With the acquisition of a new account with 2,000 employees to certify, now was the time to automate the process and increase the company's efficiency. The solution called for a custom E-Learning system to manage the certification program. NRI customers can now review all course material, watch training videos, and take the certification test directly online. Once an individual completes the online certification exam their results are displayed immediately. If the customer scores high enough to be certified their certificate is generated automatically and can be printed immediately. Those who do not pass have access to review their previous exams and retake the certification test as many times as necessary. The E-Learning System automatically sends out email reminders to individuals who are coming up for renewal. Trainers also have access to review and manage all of the applicators they have trained. The new E-Learning System will save NRI lots of time and money over the years to come.
On another note, the initial search engine optimization program for NRI has also been quite successful. NeptuneResearch.com is now highly ranked for most of the key search terms in its industry. More targeted traffic is starting to be driven to the website resulting in quality leads for future business. Chris Miquel, President of Castaway Marketing said, "I am very happy with the initial results of the internet marketing and site management program we have put in place for Neptune Research. The rankings we have attained in such a short amount of time are very shocking. That being said the effects that the new E-Learning platform will have for NRI management on time and cost savings for the company will show an even higher initial return on investment." Castaway Marketing has also integrated a client center for employees to upload documents for their customers to access directly from the corporate website.
About Castaway Marketing, Inc.
Castaway Marketing is a full service Strategic Internet Marketing firm located in Boca Raton, Florida. Castaway specializes in providing search engine optimization (seo), pay per click (ppc) management, affiliate marketing, email marketing, and online media buying services for corporate and e-commerce websites. Castaway also designs, builds, and manages corporate websites and internet applications. With a full array of design services from corporate identity to marketing campaign ads, Castaway is the leader in South Florida outsourced marketing services.