Email Marketing
Email marketing is taking over as the prefered method of direct mail marketing. A successful email campaign can dramatically increase a companies revenues and help build their brand.
List Management
To ensure maximum deliverability you must properly manage your email lists. Your lists should be double opt-in and your members should have the ability to opt out at any time.
Campaign Tracking
Open Rates = number of people who opened your email.
Click Through Rate = number of people who clicked on a link inside your email.
HTML Email Creatives and Subject Lines
You must grab the readers attention with the subject line for them to open your email. When opened your email must make an impact. You only have two seconds to grab a consumers attention.